Today, websites are the face of any company. And to get the best mileage form a website, one requires the right knowledge and understanding of Pay per Click (PPC). Pay per click (PPC) advertising campaigns increase website visibility on the key search engines. However, the challenge today is that PPC markets are extremely competitive - one needs an effective strategy to succeed.
A course dedicated to PPC, it covers the entire gamut of essential paid search campaigns, exploring best-practice tools and techniques from copywriting, to bidding strategy and effective analysis of stiff competition.
This course is designed to help you judge and fine-tune your PPC strategy, improve click-through and conversion rates, as well as review and expand your search term sets to maximize performance. The course also provides an in depth understanding of how to effectively track results, to maximize ROI through accurate measurement and analysis.
Professionals, who wish to learn Pay per Click, specialize in the field of PPC, and make a successful career in the field of digital marketing, this certification is best suited for:
Must have basic Internet and Microsoft Office skills.
There is no specific exam pattern. The exam pattern is subject to the training provider you choose for this course.